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Public Behaviour Change

Find out about the projects that applied below

In The Drink


In The Drink is the only UK project with data collated specifically on single-use plastic (SUP) cups served by Thames riverside bars, and the only initiative devoted to phasing these out in this sector of the leisure industry. The project team have established relationships with pub chains and breweries and made significant progress in gaining in-depth knowledge from bars in the tidal Thames, using solutions to affect changes in purchasing. Many community-run events remove plastic from the river, In The Drink’s purpose is to stop the plastic going into the river in the first place and to influence the public to step-change their behaviour, embracing reusability in everyday activities and avoiding littering.

In The Drink opens the wider conversation among consumers; provoking them to rethink their perception of single use plastic cups and boosting expectation from food and beverage providers. The project has a practical Plastic Free Checklist to assist event planners, local authorities and Business Improvement Districts to embed ‘plastic free’ in events as standard practice and we are ready to talk to bar managers, and people in the industry!

Project Location: London's waterways, with the aim to roll out to all UK waterways

Website: www.inthedrink.org.uk

Beach Clean Network Limited


Besides supporting members of the public in their efforts to collect plastic litter through the #2minutebeachclean, #2minutelitterpick and #2minutestreetclean, the #2minutesolution is a campaign that provides handy hints and tips on helping the public reduce their dependency on plastic and in particular, single use plastic. We also want to help businesses reduce their usage of unnecessary plastics.

Interested in one of our #2minutebeachclean, #2minutelitterpick or #2minutestreetclean boards for your local beach, open space or town or city? Find out more here www.2minute.org/boards. For volunteering opportunities in the UK, email us at info@2minute.org

Project location: British Isles

Website: www.2minute.org

Wirral Environmental Network


Wirral Environmental Network, Waste Not Want Not Zero Waste store, RethinkCIC, Wirral Borough Council and a host of others seek to support Birkenhead Market to become plastic free. Featuring a year long series of stalls, activities and events at the market based around Liverpool City Region Year of Environment themes, a Waste Free Festival and Green Charter for the Market. We aim to reduce the volume of single use plastic in the area, increase the footfall to the market and encourage behaviour change in market customers and beyond.

We are looking for people to:

  • Make the most of the fantastic resource that is Birkenhead Market. Bring your own containers and bags

  • Take part. Create stalls and displays from reusable items, green the market with edible herb planters for picking, sew reusable bags. Help run activities and events - sustainable fashion to waste through the ages, cycle recycle to healthy shopping and cooking on a budget.

  • Share your ideas. If it helps reduce plastic we want to do it

Project location: Wirral

Website: www.wirralenvironmentalnetwork.org.uk


Ecoed Life


Ecoed Life makes sustainable living - and a plastic pollution free world - more accessible by raising awareness, education and action to change human behaviour towards a more sustainable world.

We run workshops and programmes to help schools and organisations learn about individual and collective environmental footprint, and the actions we can take to reduce it. If you are keen to involve your organisation or wish to sponsor a school programme, please connect with us!

Project Location: UK and Hong Kong

Website: www.ecoedlife.com




FRANK Water works to enhance public health and wellbeing and safeguard the natural environment by improving access to sustainable safe water, better sanitation and good hygiene practices across the world. Since 2005, our award winning, pioneering social enterprise has been raising awareness of global water issues and delivering sustainable access to drinking water at festivals and events. Our UK Festival Refill Service supports behaviour change away from the need for single-use plastic. Originally established to fund safe water overseas, our social enterprise supports our charity whilst at the same time encouraging long term behaviour change in the UK.

We are looking for:

  • Volunteers to support our Festival Refill Service

  • Ambassadors to raise awareness of our work overseas

  • Primary schools in and around Bristol to take part in our schools programme

Project location: India & Nepal (Safe Water & Sanitation programmes) / Avon & Somerset (Schools Programme) / England (Festival Refill)

Website: www.frankwater.com




No single-use plastic by 2020 is HOME’s commitment as an organisation and we are engaging on this journey with our audiences, stakeholders, staff and artists. An impactful communicative short film, and an enhanced engagement toolkit alongside purchasing and innovative merchandise will be piloted by HOME. We will use our reach to support all of our visitors and networks to change too. HOME is at the heart of Manchester’s cultural community. MAST will use our platform to inspire and enable our audiences and communities to live sustainably. The Plastic Free Arts project allows us to take this action to the next level. We will engage all staff, stakeholders, partners, contractors and audiences to understand our community’s current impacts and make changes to remove single-use plastic from our procurement, operations and supply chains. Our procurement policies, strategy and KPIs will assist us to measure quantifiable and meaningful change. With sustainable procurement comes sustainable waste recovery, and we will use our strength and collaborative skills as MAST to present case studies, share learning and tools for change, leading to influence policy makers in the city region and beyond.

We are looking for our visitors and our suppliers to engage with us on our single-use plastic journey to change both the materials we consume and inspire collective change and influence.

Project location: Greater Manchester

Website: www.homemcr.org


Eco Attractions Group


The Living Rainforest, The Centre for Alternative Technology and The National Botanic Gardens of Wales

Eco Attractions Group is a collaboration of eco attractions around the UK that are working together to connect people with nature and inspire sustainable living. All centres are raising awareness around the need to reduce plastics through their learning programmes, interpretation, events, facilities and what they sell.

Working together, we would like to find innovative solutions to reduce the use of plastics in gardening. We are seeking funding to develop trials at our eco attractions to research, test existing sustainable alternatives and develop new products. Our ‘Gardening for Good’ project aims to inspire people to change behaviour to stop the use of single use and non-recyclable plastics in gardening and provide cost-effective alternatives that benefit everyone.

Project location: UK

Website: www.ecoattractions.com


Yorkshire Life Aquatic C.I.C.


Yorkshire Life Aquatic is an eco-arts organisation that creates accessible art and performance about and using recycled plastics. They create immersive installations to help show the public the impact that plastics are having on the planet and it's inhabitants. Their latest exhibition The Human Aquarium is set to tour this year.

The Human Aquarium exhibition is available to hire, if any organisations would like us to bring the exhibition to a venue please feel free to contact us hello@humanaquarium.co.uk

Project location: Yorkshire

Website: www.humanaquarium.co.uk


Wiltshire Wildlife Trust


Our Waste Education Team work closely with schools, youth groups and local communities to encourage the reduction of pointless plastics. We often work in hard to reach areas and evidence change in attitude and behaviour to waste and recycling within the areas which we wok. To further the action on waste reduction we run a successful yearly campaign, Waste free Feb.

We are looking for local communities members to get involved with organising community events and delivering school workshops.

Project location: Wiltshire

Website: www.wiltshirewildlife.org/recycle-for-wiltshire-joint-venture


The Centre for Sustainable Healthcare


We have been working for 11 years with the NHS to engage staff, patients and the wider community in sustainable healthcare. We have a Plastic Smart NHS group to coordinate national action with the 1.8 million staff focusing on catering and clinical plastics.

We are looking for interest from NHS Trusts to sign up for Plastic Smart. We need funding and partners to run a national competition. We want to engage all healthcare staff in being Plastic Smart. Get in touch! rachel@sustainablehealthcare.org.uk

Project location: UK

Website: www.sustainablehealthcare.org.uk


Evidence Plastic CIC (Tidal Revival)


The Tidal Revival App collects data on plastic and is a useful tool for individuals or groups to evidence what they're already doing. The platform behind the App attracts local sponsors to help groups to scale up what they're doing through financial support for their aspirations. Tidal Revival is available to download from the App Store and Google Play.

Please download the Tidal Revival App. It's a free tool for you to use while you clean a beach, river or park near you.

Project location: Global


Outdoor People


Based in Hackney we host monthly Wild Walks to encourage children to love where they live - and notice the litter. We also sell water bottles and flasks for your daily commute in our shop in Netil Market, London Fields. Drop by and chat about how to reduce daily plastic use and increase children's love for the outdoor world!

Get kids to notice the everyday outdoors around you and the rubbish left around - and do something about it! And just let them play outdoors - more they love it, more they'll protect it!

Project location: East London

Website: www.outdoorpeople.org.uk


GreenSeas Trust


The #BinforGreenSeas tackles plastics at sea at the very heart of the problem. Our iconic and thought-provoking bins will be placed on the promenades of UK’s busiest coastal towns. They will act as a visual trigger reminding people to throw their rubbish in a bin.

Write to your local coastal council, and ask them to support and install a BinForGreenSeas.

Project Location: UK coastal towns

Website: www.greenseas.org


City to Sea


City to Sea is an award-winning not-for-profit environmental organisation campaigning to stop plastic pollution - from city to sea. We’re made up of everyday people doing extraordinary things; using our skills (and sometimes discovering new ones) to create a more beautiful world. Through our fun, solutions-focused initiatives we’re empowering individuals to make a difference in their communities, working with companies and retailers to help them tackle plastic pollution and reaching millions of people with our digital content and campaigns.

We are looking for people to sign up to our Plastic Free Journal and receive tips, tricks and inspiration on living with less plastic: http://eepurl.com/dulnA1

Project location: International

Website: www.citytosea.org.uk